Morning Brew logo employs a typographic foundation, prominently featuring the brand name. We selected a bold, sans-serif font for optimal legibility and a modern aesthetic.

The logo's distinctive character stems from the unconventional manipulation of the letterforms. We reshaped the top and bottom edges of select letters, infusing the design with a dynamic, eye-catching quality. This approach establishes a bold yet sophisticated brand identity, carefully balancing clarity with a touch of unexpected visual flair.

Color Palette:

The website's color palette complements the logo and video, drawing on a cool and natural spectrum. This color selection ( #BFFF00, #64AB01, #015C00 ) falls from the sky like the power of the gods and evokes feelings of freshness, purity, and connection to nature, aligning with the health and wellness aspects of the product.

Web Design and UX (User Experience):

The website utilizes a single-page scroll design, simplifying navigation and creating a seamless user experience. A row of buttons positioned at the top of the page allows users to easily jump to sections like "Products," "About," and "Merch."

Informative Video: The opening video is not just visually captivating but also informative, explaining the product's connection with nature.

Animations and Scroll Effects: Subtle animations and scroll effects can be implemented to enhance user engagement and bring the Nordic theme to life.

Hover Effects: Hover effects can add a layer of interactivity, allowing users to see additional product information or imagery when hovering over elements.

Packaging:

The Morning Brew line utilizes flexible plastic pouches with a glossy finish, offering a clear view of the product. Branding elements include a prominent logo with a gradient background ( #00D2FF, #009FFF, #436EFF) to evoke the aurora borealis. This reinforces the Nordic thematic inspiration behind the product line.

E-commerce Functionality

Subscription Integration: The website seamlessly integrates a subscription option, allowing customers to receive regular deliveries of their chosen Morning Brew products.

Payment Integration: A secure payment gateway is implemented to ensure a smooth and trustworthy purchasing experience.

Merchandise Integration: The website offers branded merchandise, allowing customers to extend their love for the brand beyond the beverages.

Overall Impression:

By combining captivating storytelling, a user-friendly interface, and e-commerce functionality, this website strives to create a holistic brand experience that is both informative and engaging.