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PROJECT OVERVIEW

Client: LEM Coffee

Project brief:

Concept, Digital Branding, Logo Design, Logo Video Presentation, Web Design, Web Cursor, Cursor Animation Effect, Mouse Effect, UI/UX Experience, Device Optimisation (Desktop, Tablet, Mobile), Screen Design, Micro Animations, Interactions, Online Product Shop, Payment Integration, Brand Identity, Loyalty Card, Stickers, Print Tests, Business Cards, Coffee Packaging, Bundle Box, Paper Cup, Aseptic Packaging, Mockups, Video Presentation.

Slogan: LEM. COLOR. CULTURE. CMYK.

To translate LEM Coffee's unique concept into a captivating digital experience, we embraced a design philosophy centered on color, pop art print inspiration, and seamless user interaction.

CMYK-Infused Identity:

We crafted a bold logo design rooted in the CMYK color model, underscoring LEM's dedication to celebrating coffee's vibrant flavors and origins. A dynamic logo video presentation amplified the brand story, emphasizing the artistry of coffee and print inspiration. We used halftone dots, registration marks, or stylized ink textures in a pixelated style.

Theme: CMYK Colors & the Printing Industry

Design Approach:

Logo Design:
Pixel Art Motif: The logo leverages a pixel art aesthetic, a design technique where digital images are created from small, square-shaped pixels. This aesthetic evokes a sense of nostalgia for early computer graphics and retro video games. Overlapping CMYK shapes and gradients evoke the blending process and artistic influence.
Color Palette:
Primary: CMYK (Cyan, Magenta, Yellow, Black). Each blend features a dominant color reflecting origin and flavor.

Secondary: Variations of primary colors (tints, shades, gradients)

Tertiary: White space as a powerful element to highlight the pixelated design.

CMYK Color Reference: The color palette of the logo employs a vibrant four-color scheme, potentially referencing the CMYK color model (cyan, magenta, yellow, and black) commonly used in printing.
Web Design and UX (User Experience):
One-Page Immersive Experience: The website was meticulously designed as a single-page scroll format. This approach delivers a focused and engaging narrative, guiding users seamlessly through LEM's brand story, limited-edition blends, and online shop. Every element of the user interface was optimized for intuitive navigation and seamless interaction. Cursor animations and mouse effects add a touch of whimsy and visual delight without compromising usability.
Packaging and Sustainability:
Each blend (#cyanblend, #magentablend, #yellowblend, #keyblend) features its own CMYK-dominant packaging design.

Front: Boldly display the blend name in POCOD font; include a pixelated image hinting at flavor and origin.

Back: Include origin, tasting notes, brewing tips, and a QR code for further details or recipes.

Bundle Box: Discover the world through our sleek bundle boxes. These boxes showcase vibrant graphics inspired by pop art culture crafted from recycled materials.

Coffee Bags: Each unique blend rests in thoughtfully designed bags. Compostable options highlight the brand's commitment to eco-consciousness, while recyclable bags feature minimalist graphics printed with eco-friendly inks. Both options prioritize airtight construction to maintain maximum freshness.

Aseptic Carton Packaging: This option offers a modern solution for cold brew enthusiasts. Responsibly sourced materials and a clean, minimalist design emphasize the superior quality and freshness of the coffee, while also minimizing environmental impact.

Coffee Cups: For those enjoying their coffee on the go, our fully compostable paper cups offer an eco-friendly solution. Subtle design elements, such as patterns inspired by coffee beans or topographic-style geographic references, are printed with eco-friendly inks, completing the sustainable and sophisticated experience.
Micro-Interactions & Responsiveness: We focused heavily on subtle micro-animations and transitions. These elements enhance the overall user experience, making the website feel both dynamic and polished. The site was rigorously tested to ensure perfect rendering and smooth functionality across all devices (desktop, tablet, and mobile).
One-Page Immersive Experience: The website was meticulously designed as a single-page scroll format. This approach delivers a focused and engaging narrative, guiding users seamlessly through LEM's brand story, limited-edition blends, and online shop. Every element of the user interface was optimized for intuitive navigation and seamless interaction. Cursor animations and mouse effects add a touch of whimsy and visual delight without compromising usability.
E-commerce Integration: A streamlined online product shop was created, complete with intuitive product displays and secure payment integration. This provides customers with a frictionless purchasing experience.

*ROASTED IN ZuRICH

#cyan_blend

Origin Java

250g

Escape to Fiji with Island Sunrise, a vibrant coffee blend. Wild Arabica beans deliver bursts of citrus, toasted coconut, and dark chocolate. This medium-intensity roast finishes with a subtle hint of volcanic spice, perfect for a flavorful and invigorating start to your day.

#magenta_blend

Origin Brunei

250g

Discover the wild heart of Brunei with this bold coffee blend. Prized Robusta beans deliver rich cocoa, smoky sweetness, mango, passion fruit and a lingering earthy intensity. Embrace the untamed spirit of Borneo in every morning cup.

#yellow_blend

Origin Papua

250g

Journey to the highlands of Papua with this lush and exotic coffee blend. Delicate Arabica beans unveil notes of wild berries, tropical fruit, and a vibrant floral sweetness. Experience the essence of Papua, with its unique complexity and smooth, lingering finish.