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PROJECT OVERVIEW
Client: Fuic
Project brief:
Concept, Logo Design, Logo Video Presentation, Web Design, UI/UX Experience, Identity Book, Stickers, Envelope, Stamp, Label, Business Cards, Greetings Cards, Coffee Packaging, Chocolate Packaging, Cocoa Packaging, Paper Cup, Video Presentation.
The Fuic Concept: Peru's Purity, Elevated
We created the Fuic concept to transport consumers to the heart of Peru's high-altitude farms, where organic coffee and rare heirloom cacao thrive. Through evocative imagery and video, we showcase the vibrant environment and the farmers dedicated to sustainable practices. Recycled packaging aligns with the brand's commitment to the planet.
A Concept with Room to Grow
The word itself allows for a flexible brand identity. The "Cafe Sudamericana" line sources the finest beans from across Central and South America. Each origin – Peru, Colombia, Brasil, Chile, Ecuador, and Mexico – offers a distinctive flavor profile. "Chimba" unifies these diverse origins under the promise of a consistently pleasurable coffee experience.
Logo Design:
The font choice for "fuic" complements the overall design of the website. It's bold and memorable, reflecting the brand's focus on premium, high-quality products.
Color Palette:
Fuic's brand identity is anchored by a rich forest green, emphasizing its commitment to organic practices and environmental sustainability. A touch of warm, black that combines with earthy brown (#AE6A23) grounds the palette, symbolizing the fertile soil where Fuic's coffee and cocoa thrive. This vibrant color scheme also evokes the ripeness of ingredients and the inherent value of heirloom varieties, ultimately promising an exceptional taste experience.
The Psychology of Color
Soothing and Grounded: This color likely creates a sense of warmth and stability, reminiscent of natural elements.
Touch of Sophistication: The golden undertone adds a hint of luxury and refinement without feeling over-the-top
Versatility: This color can work in various contexts, from branding materials that promote organic products to designs that want to convey a sense of understated elegance.
Web Design and UX (User Experience):
One-Page Smooth Scrolling: The single-page design creates a seamless and focused experience. This eliminates the need for multiple clicks and keeps the user engaged within a single flow of information. Impactful Video Usage: Your choice to highlight videos is a powerful way to showcase the beauty of Peru, the origin of your products, and the dynamic nature of ingredients like coffee beans.
The web site design leverages video in a way that's both visually stunning and informative. It successfully transports the user to Peru, builds a connection to the land and its people, and creates a sense of excitement surrounding your unique, organic products.
Packaging and Sustainability at Fuic:
We believe exceptional taste and environmental responsibility go hand in hand. That's why we use organic farming methods like composting and intercropping, promoting a thriving ecosystem. Our dedication to sustainability extends to our packaging, crafted from recycled paper to reflect our love for the planet.
For the ultimate eco-conscious coffee experience, pair your Fuic coffee with a reusable cork-made cup.
-13.498375, -71.991225; *3,615m; *87.2%;
peruvian coffee blend
-13.498375, -71.991225; *3,615m; *87.2%;
chocolate
-13.498375, -71.991225; *3,615m; *87.2%;
heirloom cacao
reusable coffee cup
fuic
Farm to Products
Fuic: A Taste of Peru's High-Altitude Treasures
Nestled at 3,615 meters in the humid heart of Peru (-13.498375, -71.991225), our Llaullipata farm has cultivated exceptional organic coffee and cocoa since 1961. Experience the rich flavors born from this unique environment and our dedication to natural practices.
Fuic: A Taste of Peru's High-Altitude Treasures
Savor the distinct notes of our four shade-grown coffee varieties: Ayacucho, Bibicaca, Serra Negra, and Cajamarca. Hand-picked for optimal ripeness, these beans embody the vibrant essence of our high-altitude terroir.
Chocolate: Crafted from Rare Heirloom Cacao
Indulge in the exquisite taste of our 90-gram chocolate bars, crafted from pure heirloom cacao. Discover the unique flavor profiles of Flor de Agosto, Barranquita, Cuyocuyo, and Huanuco – all carefully nurtured to preserve their complex and balanced characteristics.
What is Heirloom Cacao?
Heirloom cacao represents the ancestral lineage of cacao, passed down through generations. These rare varieties, such as Amazonas, Huanuco, Madre de Dios, and Loreto, are celebrated for their extraordinary depth and complexity of flavor. Our commitment to heirloom cacao ensures a chocolate experience unlike any other.
zurich
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