PROJECT OVERVIEW

Client: CA+FE

Project brief:

Concept, Digital Branding, Logo Design, Logo Video Presentation, Web Design, App, Scroll Animation Effect, UI/UX Experience, Device Optimisation (Desktop, Tablet, Mobile), Screen Design, Micro Animations, Interactions, Online Product Shop, Payment Integration, Brand Identity, Identity Manual, Mockups, Stickers, Print Tests, Envelope, Business Cards, Merchandise, Coffee Packaging, Paper Cup.

CA+FE: Where Chemistry Meets Coffee

Inspired by the precision of science and the transformative nature of roasting, we designed CA+FE to celebrate the pure essence of specialty coffee. Our minimalist aesthetic showcases the meticulously sourced beans, highlighting their unique origins and altitudes. The bold color palette and clean typography create a sophisticated brand experience designed for discerning coffee lovers who crave both exceptional flavor and a refined, design-conscious approach.

Concept Chemistry:

CA+FE is a premium coffee brand that draws inspiration from the precision and transformative nature of chemistry. The name references the chemical symbols for Caffeine (CA) and Iron (FE), hinting at the energizing power of coffee and suggesting a deeper connection to its elemental nature. The brand embraces minimalist design to showcase the meticulous selection of high-quality coffee beans.

Logo Design & Typography:
Logo: The logo is a minimalist masterpiece: "CA" and "FE" are rendered in the clean, geometric Cy font and placed within squares, evoking the periodic table of elements. The "+" symbol acts as a visual bridge.

Secondary text uses K2D Medium font, offering a pleasing contrast and a sense of balance.

Typography: The brand's overall typography is clean and purposeful, focusing on legibility with a touch of unexpected visual interest through the contrasting typefaces.

Video Presentation: A short video presentation animates the logo, showcasing its construction and emphasizing the balance and interplay between the individual elements. This dynamic presentation adds a touch of sophistication to the brand introduction.
Color Palette:
The color palette is deliberately limited and sophisticated:

Orange (#F57D05): A bold and vibrant accent color symbolizing warmth, energy, and the transformation of coffee beans during the roasting process.

Dark Gray (#383535): A rich, grounding shade that conveys sophistication, stability, and a sense of modern elegance.

Web Design and UX (User Experience):
The ca+fe website embodies a minimalist aesthetic, leveraging a striking two-color palette to maximize visual impact. Its dark gray background establishes a sophisticated ambiance, while strategic bursts of vibrant orange inject energy and guide the user's attention. This calculated use of color creates a visually balanced experience that complements both the coffee and merchandise offerings.

The single-page scroll design streamlines the user experience. Key information and products are presented in easily digestible sections, minimising the need for complex navigation. This approach fosters a sense of fluidity, allowing users to effortlessly explore the ca+fe brand.

Intuitive 'add to cart' buttons are seamlessly integrated throughout the site, ensuring a frictionless purchasing process. Their clean design and strategic placement align with the overall minimalist tone while encouraging conversions.

Subtle scroll animations and interactive motion breathe life into the single-page design. As the user navigates, elements gracefully fade into view or respond to interaction, adding a touch of playfulness without sacrificing the clean aesthetic. This enhances the sense of exploration and subtly reinforces the brand's dynamic energy.
Packaging:
Pouch Bag Package:

Coffee Pouches: Minimalist pouches in recyclable materials feature bold typography and a clear hierarchy of information. Origin, altitude, and tasting notes are presented in a visually striking layout, avoiding clutter.

Sustainability: CA+FE prioritizes sustainable packaging solutions; the use of recycled, compostable, or easily reusable materials reflects a commitment to quality and environmental responsibility.
Additional Design Elements:
Container Coffee House: The pop-up store embodies a refined laboratory-inspired aesthetic. The color palette, clean lines, and strategic lighting highlight the coffee as the central focus.

Merchandise: Personalized merchandise is understated; hats and bags feature subtle logo placements with carefully chosen materials, maintaining the brand's high-quality image.

Launch Invitations: Event invitations reflect the minimalist theme, using a limited color palette, striking typography, and premium quality materials.

Coffee Cups: Branded cups are simple and elegant, featuring a small logo placement.

Identity Manual: A comprehensive identity manual establishes clear guidelines for logo and font usage, color applications, and overall visual consistency to maintain the brand's premium image.
Overall:
Overall, CA+FE is a sophisticated coffee brand for discerning consumers seeking purity, quality, and a unique sensory experience. The minimalist approach champions the coffee's origin story and the brand's dedication to exceptional standards with a nod to its chemistry-inspired roots.