PROJECT OVERVIEW
Client: Chimba Cafe
Project brief:
Concept, Digital Branding, Logo Design, Logo Video Presentation, Web Design, Web Cursor, Cursor Animation Effect, Mouse Effect, UI/UX Experience, Device Optimisation (Desktop, Tablet, Mobile), Screen Design, Micro Animations, Interactions, Online Product Shop, Payment Integration, Brand Identity, Stickers, Print Tests, Business Cards, Coffee Packaging, Bundle Box, Paper Cup, Cup Holder, Mockups, Purchase Coupon, Greetings Cards, Tape Roll.
The Chimba Concept: Why Chimba? Coffee with a South American Spirit
The name "Chimba" was chosen for this coffee brand because it embodies the desired experience. In Colombian Spanish, "Chimba" signifies something enjoyable, pleasurable, and attractive. The aim is to create delicious coffee that consistently delivers satisfaction.
A Concept with Room to Grow
The word itself allows for a flexible brand identity. The "Cafe Sudamericana" line sources the finest beans from across Central and South America. Each origin – Peru, Colombia, Brasil, Chile, Ecuador, and Mexico – offers a distinctive flavor profile. "Chimba" unifies these diverse origins under the promise of a consistently pleasurable coffee experience.
Logo Design:
Typography: The logo features the brand name "Chimba" set in a bold, sans-serif typeface. The use of all caps emphasizes the brand name and creates a strong visual presence. The font selection is likely chosen for its legibility and modern aesthetic, ensuring it can be reproduced effectively across various mediums.
Color Palette:
Pink (#F2777D, Pantone 805 C, rgba(242, 119, 125, 1))
This vibrant pink is playful, energetic, and eye-catching. It's the dominant color, highlighting the brand name and conveying approachability.
Psychology:
Pink tones are often associated with femininity, playfulness, and sweetness. The vibrancy of this particular pink suggests a sense of energy and boldness.
Visual Impact:
The pink creates a strong contrast with the green elements, making it the dominant color in the design. This highlights the brand name and reinforces the idea of "Chimba" as a fun and approachable brand.
Green (#06570F, Pantone 349 C, rgba(6, 87, 15, 1))
This deep green adds sophistication and balance to the palette. It suggests nature and freshness.
Psychology:
Green is associated with nature, freshness, and growth. This darker shade conveys a sense of sophistication and maturity, tempering the sweetness of the pink.
Visual Role:
The green complements the pink without competing for visual dominance. It grounds the design and creates a sense of balance.
Overall:
The combination of the warm pink and the cool green creates a dynamic and well-balanced color palette. It has both playful and sophisticated qualities, expertly reflecting the Colombian meaning of "Chimba" (enjoyable, pleasurable, attractive).
Web Design and UX (User Experience):
Minimalism: The "no scroll" design with a focus on two colors suggests a strong emphasis on simplicity and clarity. This could create a clean, modern aesthetic.
Visual Hierarchy: Without scrolling, each page likely functions as a single visual unit. Content layout, text sizing, and the strategic use of those two colors would be critical to guiding the user's eye.
Color Contrast: The chosen two colors need sufficient contrast for both accessibility and visual impact. They'll dictate the site's overall mood (e.g., bold combo = energetic, muted tones = calming).
Negative Space: Given the limited screen space per page, the balance of content and blank space is key to avoiding a cluttered feel.
Imagery: Photos or illustrations likely play a major role in conveying product information or brand personality, taking up significant real estate on pages.
Navigation: How pages are interlinked is paramount since there's no scrolling. Users need an intuitive, ever-present way to move between sections (shop, about, etc.).
Mouse Effects & Interactions: These could be used to signal clickable elements, add visual interest between page transitions, or provide additional product info. However, overuse could become distracting.
Page Transitions: How a user moves between sections will impact the perceived speed and fluidity of the site. Smooth transitions can enhance the sense of exploration.
Cart/Payment Integration: These need clear visual indicators and intuitive flows, especially crucial for e-commerce sites. Users shouldn't feel lost within the checkout process.
Mobile Adaptation: Since each page is a self-contained unit, mobile optimization should be considered. How will content reorganize on smaller screens without losing visual clarity?
Packaging:
Cylindrical Tube Package:
The use of a cylindrical tube is a unique choice for coffee packaging. It may take up more shelf space than a traditional bag, but it could also help the product stand out on crowded shelves. Overall, the design is simple but effective. It is likely to appeal to consumers who are looking for a premium coffee product.
Bundle Box:
The box has a window on the front, which allows consumers to see the colorful packaging of the cylindrical coffee containers inside. This can help to increase the visual appeal of the product and entice customers to purchase it.
The size and shape of the box make it ideal for stacking on store shelves. This can help to maximize shelf space and make the product more visible to consumers.
Overall, the design of the bundle box is consistent with the design of the cylindrical coffee containers it holds. This creates a cohesive brand identity that is likely to resonate with consumers.
Cup Holder:
We use branded cup holders as a subtle yet effective way to promote their brand and increase visibility. The cup holder utilizes a minimalist and utilitarian design crafted from a verdant. It features two precisely sized, circular apertures that securely cradle takeaway coffee cups. The selection of verdant coloring aligns with current eco-conscious design trends, while simultaneously complementing the natural aesthetic of the coffee cups themselves.
Zurich
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