PROJECT OVERVIEW
Client: C.99 Coffee Roasters
Project brief:
Concept, Logo, Web Design, UI/UX Experience, Packaging, Bundle Box, Bag, Stickers, Business Cards, Papper Cup, Cup Holder, Purchase Cupon, Greethings Cards, Delivery Box, Tape Roll. Video Presentation.
c.99: Premium Coffee with a Vibrant Identity
c.99 is a premium coffee brand celebrating the diverse flavor profiles found within the coffee world. Its meticulously sourced beans, unique blends, and range of 13 distinct coffee varieties create an immersive experience designed for the discerning coffee drinker. A bold visual identity underscores the multifaceted and vibrant nature of coffee.
Concept:
c.99 embraces a colorful and impactful concept that reflects the full spectrum of coffee flavors. This approach aims to:
Demystify Tasting Notes: Translate complex flavor profiles into a visual language approachable to both experienced coffee enthusiasts and curious newcomers.
Elevate the Experience: Transform the coffee selection process into a multi-sensory exploration
Stand Out: Create a memorable and attention-grabbing brand identity within a competitive coffee market.
Web Design and UX (User Experience):
The ca+fe website embodies a minimalist aesthetic, leveraging a striking two-color palette to maximize visual impact. Its dark gray background establishes a sophisticated ambiance, while strategic bursts of vibrant orange inject energy and guide the user's attention. This calculated use of color creates a visually balanced experience that complements both the coffee and merchandise offerings.
The single-page scroll design streamlines the user experience. Key information and products are presented in easily digestible sections, minimising the need for complex navigation. This approach fosters a sense of fluidity, allowing users to effortlessly explore the ca+fe brand.
Intuitive 'add to cart' buttons are seamlessly integrated throughout the site, ensuring a frictionless purchasing process. Their clean design and strategic placement align with the overall minimalist tone while encouraging conversions.
Subtle scroll animations and interactive motion breathe life into the single-page design. As the user navigates, elements gracefully fade into view or respond to interaction, adding a touch of playfulness without sacrificing the clean aesthetic. This enhances the sense of exploration and subtly reinforces the brand's dynamic energy.
Packaging:
Square Boxes: Offer a bold, modern presentation with excellent visual impact on shelves.
Aluminium Cans: Provide optimal coffee protection, maintaining long-term freshness, while creating a premium product offering within the range.
Informative & Engaging: Clear flavor profile descriptions, origin details, suggested brewing methods, and unique names for each coffee variety.Sustainability:
c.99 prioritizes responsible practices, demonstrating a commitment to:
Sourcing: Spotlight ethically sourced beans, direct trade relationships, or relevant certifications.
Packaging Materials: Prioritize recyclable or compostable materials whenever possible.
Clear Messaging: Communicate sustainability initiatives clearly on both packaging and marketing materials.Overall Impression:
c.99 resonates with adventurous coffee enthusiasts who:
Value exceptional quality and craftsmanship.
Seek to explore the diverse world of coffee flavors.
Appreciate bold, expressive, and design-forward brands.Logo Design & Typography:
The c.99 logo embraces a minimalist aesthetic, providing a balanced counterpoint to the vibrant color scheme. Key aspects include:
Simple Typography: Clean, sans-serif typography for a contemporary and sophisticated feel.
Stylized "c.99": Incorporate subtle customization in the "c" or the numerals for a distinctive touch.
Negative Space: Allow the logo to stand out prominently amidst the colorful packaging designs.Color Palette:
Each coffee variety within the c.99 range boasts a unique selection of four vibrant colors. This palette is designed to:
Reflect Flavor Profiles: Utilize warm, earthy tones for chocolate-forward blends, bright citrus-inspired hues for fruity roasts, and rich jewel tones for full-bodied varieties.
Encourage Exploration: Employ color combinations that are both inviting and unexpected, stimulating curiosity.
Maintain Consistency: Establish core brand colors that appear across packaging to enhance brand recognition and cohesion.
Wilton Ballient
C.99 isn't just a coffee, it's a rebellion against the ordinary.
Our Wilton Ballient undergoes a thermal shock catura, unlocking a symphony of flavors. Think juicy table grapes, a burst of apricot, and a hint of tepache's playful funk. It's an adventure for your tastebuds, a bold statement in a cup.
ZURICH
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